Behind the Design with Bailey Van Etten

Sometimes even your favorite trails can start to feel a little blah once you’ve memorized every rock and root. But seeing the same old trails in a new light can be as simple as a new set of tires. That’s part of what inspired our industrial designer, Bailey Van Etten, when designing our new MTB tire lineup — specifically Drawpoint and its weight-to-capability ratio. “Conceptually, the tire motivates me to do stuff differently,” he said. Watch below to dive into the ideas, the sketches, and the singletrack that inspired our latest dirt lineup.